San Diego, Where Talent
Lives, Innovates & Creates
Cost of Living Differentials - Relative to Bay Area
San Diego’s cost of living is 23% lower than the Bay Area.
More affordable housing and services, combined with great weather, recreation and entertainment is driving high concentrations of Millennials and young professionals.
17% labor cost savings on
500 technology jobs equates to $8 million annually.
San Diego has the highest concentration of people between the ages of 21-34. This is a highly sought after age group - particularly by tech companies - due to their strong technical skills
Source: CBRE
The re-imagined Horton will become an economic engine: 3000–4000 new jobs in downtown
$2B in annual
economic impact
San Diego Is The City Where Qualified Talent Is Easier To Find & Retain
35% less labor demand than Silicon Valley for tech jobs
76% fewer Software Developer job postings than Silicon Valley
23,223 people with tech skills live within 30 mins of Horton
Source: CBRE
